Art and Wine in Italy?

ART WALKS WITH (WINE) – STAGE TWO: THE APP

#Bioculture: art walks through Le Marche and its organic wines

#Bioculture enters its second stage with the release of a mobile app for tourists to discover new organic wine routes inLe Marche, Italy.

After six British and European artists from across Europe walked over 150 miles discovering the gems of the Italian central region of Marche, the #Bioculture - Art walks with (wine) project is entering its second stage with the release of a mobile app for tourists.

Technology, art and traditions come together in an all-encompassing app. In just one click, users will be able to follow the steps taken by the Bioculture artists and discover Marche’s still unspoiled and often secret landscape, culture and food traditions.

With the #Bioculture app users will have at their disposal a complete range of tourist routes through Le Marche, combining food and wine with art, local customs and all that is part of Italy’s remnants of La Dolce Vita.

The app will be released in English for all mobile Android and IOS devices. It will be officially showcased in London in the spring, for media presentation prior to market launch.

The app will include three main sections: ART, WALKS and WINE.

ART features the projects of the artists who took part in the #Bioculture journey, with short biographical details for each one and information on the artworks they produced following the experience. Artistic director Federico Bomba coordinated the project, which was co-financed by the Marche Region.

These include British award-winning storyteller Rachel Rose Reid and her audio book modern take on local mythology; the music lp “Beautiful Ground” by sound artist AlessioBallerini, inspired by the sounds of the local countryside and villages; the video-portraits of local communities filmed by FabrizioCarotti with performer Simona Sala; and the digital illustrations by Giacomo Giacometti, who drew the region from an exotic and new perspective in his digital postcards for curious explorers.

WINE takes the user on a real-life virtual tour of six organic wineries across Le Marche, and their unique wines.

The section gives detailed background information on the reality behind Terroir Marche, the leading consortium of organic winemakers in Italy. Terroir Marche acts for the promotion and safeguarding of organic and biodynamic winemaking in the region, the conservation of the territory and local communities, the preservation of tradition and cultural practices, and promotes a sustainable economic model.

WALKS is divided into two main modes: “armchair”and“on the road”. Both feature a map-based system to navigate through the 19 legs of the #Bioculture itinerary. Each leg contains all the necessary information on the geographical area, with historic and archaeological background, tips on local art routes and landscape, as well as a detailed presentation of the 18 structures, agriturismi (farm restaurants) and wineries, of the project.

-“Armchair”: thought for the planning of the trip from home, it features must-know information on organisation and logistics for your trip: the length of each of the tour legs, timing, terrain and others.

-“On the road”: the heart of the app, features a GPS built-in tracker and is a practical hand-held guide of Marche. It has everything the user needs when he/she is on location in Italy: maps, places, practical info to enjoy and make the most of their journey through organic Marche.

#Bioculture is a project by Sineglossa Creative Ground, with the cooperation of Tonidigrigio and Pepelab – Artwalks(with). Bioculture is co-financed by the Marche Region, Youth Policies Department and by the Italian Presidency of the Council of Ministers, and is supported by Enit, National Agency for Tourism.

For more information/press queries please contact:

Federico Bomba federico@bioculture.it / +39 339 3695202
DavideGhilottidavid.422@hotmail.it / +44 077 92 33 00 68
Francesco Mandolinifrancesco.mandolini26@gmail.com / +39 333 899 7193