ART WALKS WITH (WINE) – STAGE TWO: THE APP
#Bioculture: art walks through Le Marche and its organic wines
#Bioculture enters its second stage with the release of a mobile app for
tourists to discover new organic wine routes inLe Marche, Italy.
After six
British and European artists from across Europe walked over 150 miles
discovering the gems of the Italian central region of Marche, the #Bioculture
- Art walks with (wine) project
is entering its second stage with the release of a mobile app for tourists.
Technology,
art and traditions come together in an all-encompassing app. In just one click,
users will be able to follow the steps taken by the Bioculture artists and
discover Marche’s
still unspoiled and often secret landscape, culture and food traditions.
With the #Bioculture app users will have at their disposal a complete range of tourist
routes through Le Marche, combining food and
wine with art, local customs and all that is part of Italy’s remnants of La Dolce Vita.
The app will
be released in English for all mobile Android and IOS devices. It will be
officially showcased in London
in the spring, for media presentation prior to market launch.
The app will
include three main sections: ART, WALKS and WINE.
ART features the projects of the artists who took part in
the #Bioculture journey, with short biographical details for each one and
information on the artworks they produced following the experience. Artistic
director Federico Bomba coordinated the project, which was co-financed by the
Marche Region.
These include
British award-winning storyteller Rachel
Rose Reid and her audio book modern take on local mythology; the music
lp “Beautiful Ground” by sound artist AlessioBallerini,
inspired by the sounds of the local countryside and villages; the
video-portraits of local communities filmed by FabrizioCarotti with performer
Simona Sala; and the digital
illustrations by Giacomo Giacometti, who drew the region from an
exotic and new perspective in his digital postcards for curious explorers.
WINE takes the user on a real-life virtual tour of six organic
wineries across Le Marche,
and their unique wines.
The section
gives detailed background information on the reality behind Terroir Marche, the leading consortium of organic winemakers in Italy.
Terroir Marche
acts for the promotion and safeguarding of organic and biodynamic winemaking in
the region, the conservation of the territory and local communities, the
preservation of tradition and cultural practices, and promotes a sustainable
economic model.
WALKS is divided into two main modes: “armchair”and“on the road”. Both feature a map-based
system to navigate through the 19 legs of the #Bioculture itinerary.
Each leg contains all the necessary information on the geographical area, with
historic and archaeological background, tips on local art routes and landscape,
as well as a detailed presentation of the 18 structures, agriturismi (farm restaurants) and wineries, of the project.
-“Armchair”:
thought for
the planning of the trip from home,
it features must-know information on organisation and logistics for your trip:
the length of each of the tour legs, timing, terrain and others.
-“On the
road”: the heart of
the app, features a GPS built-in
tracker and is a practical hand-held guide of Marche. It has everything the user needs
when he/she is on location in Italy:
maps, places, practical info to enjoy and make the most of their journey
through organic Marche.
#Bioculture is a project by
Sineglossa Creative Ground, with the cooperation of Tonidigrigio and Pepelab –
Artwalks(with). Bioculture is co-financed by the
Marche Region, Youth Policies Department and by the Italian Presidency of the
Council of Ministers, and is supported by Enit, National Agency for Tourism.
For
more information/press queries please contact:
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